The WTTC divides global analysis into 13 major regions, with Central Asia securing the top position across several key metrics. Notably, Uzbekistan ranked highest among all Central Asian nations across every evaluated indicator.

The report highlights that in 2025, the total contribution of tourism to GDP in Central Asia surged by 17.7%, while its direct contribution rose by 19.6%. Visitor exports in the region reached USD 9.9 billion, marking a 26.4% annual increase—the highest growth rate globally. Nearly half of this figure came from Uzbekistan, which recorded USD 4.8 billion in tourism service exports for 2025.

WTTC data for 2025 also identifies Uzbekistan as the most popular travel destination for Central Asian residents. The breakdown of primary travel destinations for the region's population includes:

  • Uzbekistan: 25%
  • Kazakhstan: 23%
  • Kyrgyzstan: 18%
  • Russia: 16%
  • Türkiye: 6%

The organization attributed Uzbekistan's leading position to its rich historical and cultural heritage and its strong appeal to regional travelers. "Overall, these figures confirm the regional nature of tourism: Central Asian residents frequently travel within their own region," the report notes.

Furthermore, the report emphasizes significant potential for establishing a unified regional tourism space in Central Asia. Simplified border procedures, expanded flight connections, enhanced transport logistics, joint tourism routes, and the promotion of the region as a single destination are also driving international visitor inflows from outside the region.

In 2025, 64.3% of total tourism revenue came from international visitors, while domestic tourists accounted for 35.7%. Regarding travel purposes, 84.5% of international visitors traveled for leisure, and 15.5% for business.

Looking ahead, the WTTC forecasts that the total contribution of tourism to the Central Asian economy will reach USD 29.7 billion by 2036.