The festival serves to showcase national embroidery traditions passed down from generation to generation over the centuries, promote the work of skilled artisans, and further increase interest in this art form.

Skilled embroiderers who have arrived from various regions of Uzbekistan and neighboring states are participating in the event, displaying their rare and invaluable creative works.

The festival program includes:

Exhibition of national embroidery samples,

Presentation of artisans' creative works,

Master classes on embroidery,

Exhibitions and presentations related to national crafts,

Cultural and entertainment events,

Experience-sharing events among local and foreign artisans.