The
exhibition is important because it is aimed at developing pilgrimage tourism
within the framework of the Umra Plus Uzbekistan project, widely promoting the
country's tourism potential, strengthening ties with foreign partners and
creating new business opportunities.
During the
event, tourism organizations will present their stands, hold B2B meetings,
negotiations and conclude cooperation agreements in the Umra+ area. It will
become an important platform for the creation of new projects and travel
products between local and foreign companies.
In recent
years, the Umra Plus Uzbekistan project has been successfully presented in
countries such as Turkey, Malaysia and Indonesia. Its main purpose is to
introduce foreign Umrah pilgrims to the rich historical and cultural heritage
of Uzbekistan, sacred sites and the modern tourist infrastructure of the
country.
The
exhibition in Tashkent will be the next important stage of this initiative and
will provide local tourism organizations with the opportunity to offer programs
on the international market that combine umrah with trips to historical cities
of Uzbekistan, such as Samarkand, Bukhara, Khiva, Termez and others.
It is
expected that the exhibition will become an important meeting place for
companies working in the field of pilgrimage tourism, hotels, transport
operators, specialists in the tourism industry, as well as organizations
interested in expanding cooperation.
